Do you know what is the Zeigarnik Effect?

Say what? Zee-gar-neek effect.

Call it ‘Z’ if you want. At first glance, I couldn’t pronounce it to save myself.

So what is it?

It is the effect of “compelling people to walk over broken glass to finish the unfinished”.

You may not realize this tactic is super-prevalent in Hollywood. A classic example: Season 1 of a drama series ends in a cliff-hanger but never entirely in a conclusive manner, and the cliff-hanger seems to ask, “You want to know what happens to Jack? Stay tuned to Season 2’s special 2-hour opening episode next year!”

The ‘Z’ effect elicits such curiosity as to get folks to finish the unfinished no matter what. And you think writing serial comics is a low-grade profession?

How would you like to master the ‘Z’ effect in Internet Marketing? In e-mail marketing? Through blogging?

This is just one bit of information contained in the re-release of an e-book that was taken out of print in 2005.

At the current price of the re-release, former readers used to resell it without the author’s knowledge up to 20 times the price. He is shocked but still proud of the fact that people actually pay hundreds of dollars to discover the secrets inside. They realize how revolutionary the information truly is…

The late, great Gary Halbert called it “1 of the 3 most important books ever written about marketing”.

Joe Vitale pleaded with him to just STOP selling it!

Today the re-released version is completely reviewed and re-edited by the author + one crucial missing chapter included.

So who is this author and what is the name of the e-book? That’s for you to find out. My question is: How long will he keep it back on the market?

Enough of the curiosity. :) Click here.

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